Content Marketing


By November 13, 2019 August 12th, 2020 No Comments

Aerial videography is nothing new – if you’ve ever sat down and watched a big-budget film or a BBC nature documentary, you’ll have seen gorgeous sweeping shots of incredible landscapes. Now, however, these techniques are becoming much more accessible to smaller and independent creators. But what exactly are the benefits of drone video?

Aerial Drone Filming

Cinematic aesthetics

Let’s start with the most prevalent point – aerial footage can be incredibly ‘cinematic’ in nature. Opening with a sweeping establishing shot can really create a sense of scale and give a unique perspective to viewers that a ground-level shot can’t provide alone. If the scenery of your business is one of your selling points, then what better method to showcase these surroundings?

From country houses, gardens, and farms, to adventure parks, festivals, and holiday camping grounds – outdoors establishments are the most obvious application for using aerial drone shots.

But it’s not solely limited to outdoors and country-side businesses. In fact, if you have enough space and a safe environment, you could potentially use a drone to add some panache and flair to almost any type of promotional video. Show off the mezzanine in your concert venue with a shot beginning by hovering by the stage before rising up towards the ceiling. Add some dynamism to your new activewear campaign by having a fast and low shot of runners on a track.

Dynamic and eye-catching motion

Motion is the most eye-catching aspect of visual imagery to us humans. In a video where you want to draw your audience in and really engage them, using motion can be highly effective in achieving this – whether it’s through the movement of the camera itself, movement of actors/props within the frame, or a combination of the two.

A moving drone shot, whether it is darting around the inside of a concert venue, or whether it is shot gracefully tracking across scenery, can be a great way to inject motion into the overall look and feel of your video.

Practicality and Licensing

Drones are close to the size of an RC helicopter. Their diminutive size makes them ideal for shooting at unique and interesting angles, which would be otherwise unachievable with a manned aircraft.

To operate a drone for commercial use, you’ll need permission from the CAA, known as a PfCO. From November 30th 2019, it’ll be illegal to fly without registering and passing a theory test. Along with this, there are some rules and regulations that must be followed:

  • Not flying at a height of more than 400ft above the surface
  • Not flying over or within 150 metres of an organised open-air assembly of more than 1,000 people
  • Not flying within 50 metres of any vessel, vehicle or structure which is not under the control of the person in charge of the drone
Fly Below
Drone Aerial Filming

On a final note

When it comes to drone, this is one area where we really can build the hype. We bring to our aerial filming the same approach we lend the rest of our work; quality, originality and a strong sense of storytelling.

If you want to take your video content to new heights, get in touch with our Hull based video production team, and we can throw around some ideas together to turn your vision into a reality.