In this era of social media, video is one of the most powerful marketing tools to get your brand or product noticed in the public eye. A commercial video goes beyond this and highlights other less obvious aspects of your company, such as corporate culture.Read More
Video advertising is growing popular in just about every market niche. Streaming platforms are also rapidly popping up online to connect people socially and grow businesses. The largest of the bunch is YouTube, where about 5 billion videos are watched every day. Clearly, it is now becoming challenging to make videos stand out and sell.Read More
Did you know that by the time you’ve read this blog post, over 1 million videos will have been watched on YouTube globally?
How about that landing pages that feature video increase conversion by up to 80%?
Yep – 2019 has been the year of the video. In fact, we’d go as far as to say we’ve been enjoying the decade of digital video, with the rise multi-faceted, omnichannel content marketing campaigns taking the place of traditional ad space and column inches.Read More
Experts suggest that video marketing is one of the strongest ways of grabbing the attention of potential customers. That’s because video as a medium is more engaging than other means of communication, such as text or audio in isolation. And it’s all to do with human psychology.Read More
With platforms like YouTube and Netflix fast becoming a replacement for conventional television programming, it’s clear that video is now at the heart of digital marketing – and it’s here to stay.
If you’re a business looking to make real impact in the digital space, now is the perfect time to get involved with branded video content and have your message seen by an audience of millions across the world. But with so much competition, how do you get noticed in a sea of advertisers?Read More
Video SEO is a technique that aims to help your videos rank highly and ultimately get them to appear on the first page of search engine results. From building quality video content to creating relevant video metadata, the process requires expertise and hard work. Video SEO is undoubtedly challenging, which is why you have to choose experienced and trusted video marketing experts.Read More
YouTube has become – via its unparalleled popularity – a useful indicator of how today’s audiences engage with all manner of video content. And so, the recent statistic that 40% of the material watched from the site was via mobile devices demonstrates just how rapidly and radically things are changing.Read More