Interactive Videos: Are They Worth It?


Video advertising is growing popular in just about every market niche. Streaming platforms are also rapidly popping up online to connect people socially and grow businesses. The largest of the bunch is YouTube, where about 5 billion videos are watched every day. Clearly, it is now becoming challenging to make videos stand out and sell.Read More

How Video Marketing Will Grow Your Business


Did you know that by the time you’ve read this blog post, over 1 million videos will have been watched on YouTube globally?

How about that landing pages that feature video increase conversion by up to 80%?

Yep – 2019 has been the year of the video. In fact, we’d go as far as to say we’ve been enjoying the decade of digital video, with the rise multi-faceted, omnichannel content marketing campaigns taking the place of traditional ad space and column inches.Read More

The Psychology Behind Great Video Marketing


Experts suggest that video marketing is one of the strongest ways of grabbing the attention of potential customers. That’s because video as a medium is more engaging than other means of communication, such as text or audio in isolation. And it’s all to do with human psychology.Read More

5 Marketing Trade Secrets


With platforms like YouTube and Netflix fast becoming a replacement for conventional television programming, it’s clear that video is now at the heart of digital marketing – and it’s here to stay.

If you’re a business looking to make real impact in the digital space, now is the perfect time to get involved with branded video content and have your message seen by an audience of millions across the world. But with so much competition, how do you get noticed in a sea of advertisers?Read More

Get to Know Video SEO!


Video SEO is a technique that aims to help your videos rank highly and ultimately get them to appear on the first page of search engine results. From building quality video content to creating relevant video metadata, the process requires expertise and hard work. Video SEO is undoubtedly challenging, which is why you have to choose experienced and trusted video marketing experts.Read More

Video is The Secret to Your Social Media Campaign: Here’s Why


Developing a strong marketing plan, combining a mixture of the different strategies and taking advantage of everything that a digital, social media world has to offer, is often where some businesses fall short when enhancing their performance.Read More

5 Types of Video That Engage Your Audience


Using video for marketing purposes is now common practice among online marketers everywhere. The status of modern technology means anyone with a smartphone can create video content and publish it online for all to see.Read More

Why You Need a Video Marketing Strategy


Video has already become an integral part of marketing in the digital age. It is not only more effective in grabbing the attention of prospects on social media, but an effective medium to engage your leads. Inherently, visual content is easy to absorb in comparison to text-based content.Read More

Effective Social Media Strategies to Engage Your Audience


Choose the right network for your company.

Whether your aim is to engage with business owners or the general public with your social media content, it is important to engage the right demographic for your target audience.Read More

5 Ways to Use Videos on Instagram for Business


Instagram has become an essential tool for creating and maintaining your business’ online presence. In 2019, there are over 1 billion active users every month, with over 25 million active business accounts. The potential reach is huge, and it’s clear Instagram holds the top spot as the ultimate tool for visually showcasing your business.Read More