Content Marketing


By December 19, 2019 August 12th, 2020 No Comments

Since the dawn of the internet and the invention of digital tools that can achieve results beyond our dreams, marketing has been totally transformed. Targeted online adverts, influencer marketing, and social media brand campaigns, are just some of the tools used to survive online in 2019.

Included in this is, of course, video.

But video now can be so much more than just an advert. It’s content that, if done well, consumers will choose to watch without realising they’re being marketed to.

So, here are 8 benefits to including video in your 2020 marketing strategy:

1. Adds a personal touch

You can splash your brand across video and still achieve powerful results. From company stories told by employees, to Q&As with industry professionals, video allows people to gain an emotional connection and an insight into the ins and outs of the company.

2. Customers spend a longer time browsing

Captivating visual content is key to keeping people on your site. In fact, the average user spends 88% more time on a website with video than one with just text alone.

You can draw them in with exciting visual content and even strategically place call-to-actions within the video or its surroundings.

3. Boost your SEO

The key to boosting your SEO? Add video to your website.

When Google crawls your site, not only does it scan through written content, but images and videos too. By combining all three, you’re 53 times more likely to be pushed to that top spot, as Google can see a varied and comprehensive offering. 

Getting your website high up on search engines will do absolute wonders for the future of your business. If you have no other reason to make a branded video, you should still do so because of this.

4. Explain things as easy as 123

Shout about your business in a video that’s engaging, interesting, and easy to explain whatever you need to!

If what you do is different to everyone else, you should celebrate that individuality, whilst also making sure potential customers can understand what you’re offering them.

Want to showcase an amazing new product? Viewers can see it in action, or learn how to use the product for themselves. They’re more likely to realise the benefits and trust that it’ll work.

Filming Sunset

5. Mobile user friendly

Many people use mobile to view videos these days, whether they’re out and about, commuting or simply multitasking in front of the TV.

Video is easy to watch on mobile. It’s quick, convenient, and already at hand.

According to HubSpot, mobile video consumption rises by 100% every year. That’s a stat that just can’t be ignored.

6. Stand out on social

Once you’ve got your branded content, your next focus should be getting it out there for the world to see. Share your whole video, but also consider having shorter cuts to make the message more digestible.

In a generation of Instagram scrollers and work commuters, also adding subtitles is a must. They allow people to understand the video without the need to click on it for sound. PLYMedia found that 80% more people watched a video to completion when subtitles were included.

7. Great for people in a hurry

In this modern world, many people simply don’t have the time to be searching around for new products, services, and opportunities – which is why you want to grab their attention fast.

If you can deliver your whole offering in say, 30 seconds, then lead the viewer to take the next steps by enquiring or even by purchasing, you’re on the road to success.

8. Grab attention in email campaigns

Want to get more clicks on email campaigns? 

Videos are a great way of appealing to someone’s curiosity. They’re much more exciting than just plain text. In an email, they jump out at you and make it much more certain you’ll pay attention to the whole package.

Fancy getting the ball rolling with branded content?

We’d be shocked if after reading this blog post you didn’t want to get your hands on video for your business. 

To help answer any questions you may have on our services and approach, we have an FAQ page which may be handy. Once you feel like you’re ready to take the next step, talk to us, and we’ll be happy to throw around some ideas.