The production process takes place between the pre & post-production stages & refers to the actual filming of the video. It involves having our highly-skilled crew, operate industry-grade equipment to control lighting, shot composition and movement that’s appropriate to the scene. Ultimately, it’s all about capturing the content that will be cut together to produce the impressive end-result.
Shoot ‘Em Up!
If you think about video production, it’s this stage that probably springs to mind before anything else. At Northern Visuals, we’re meticulous when it comes to the quality of the actions & shot movement, not to mention all aspects of the lighting and composition of each shot. What’s more, we can film in both 4K and slow motion, as required, and will discuss this with you in pre-production. If you’re not familiar with 4K filming, essentially it means there are double the pixels of standard HD, producing a much sharper & more detailed end-result.
Throughout the entire production, we insist on only using people on set who are properly qualified – that means working with a highly-skilled and educated crew. Finally, we make sure we have more than enough footage, as it’s always much easier to discard some of the shots than to re-shoot.
Above all, we understand both budget and time are precious, so we’re careful to be efficient on set so that neither time nor money runs out, which is always something that’s appreciated by everyone!