THE GLASS HOUSE
The Glass House by Iguana Developments is set to be the most prestigious development Hull has ever seen. We were tasked with producing a lifestyle commercial, showcasing what it’s like to live in Hull’s Old Town. The film will be used across various social media platforms, promoting and raising an interest in The Glass House.
Due to The Glass House being incomplete, we established that we would need to instead promote the development by showing off what Hull’s Old Town has to offer. Our approach to this was to figure out which locations fit the various categories, and then produce a call sheet and schedule laying out all of the locations across one day of filming.
We knew that we would be faced with a challenge when having to capture all of the attractions within one day. To overcome this, we made sure to communicate with each location to make sure that we didn’t interfere with their daily custom, and then finalised a plan that worked for both ourselves and each location.
The final film features everything from the unique attractions, to the bustling bars and restaurants that line the cobbled streets.
The film has been released across Iguana’s social media platforms and has received a high level of engagement, proving to be a success. Not only did it attract potential buyers, but it also attracted those interested in spending time in and exploring Hull.