Paragon Arcade

ALLENBY COMMERCIAL


Purpose

Built in 1891, Paragon Arcade is one of Hull’s Victorian Gems. It’s home to independent retailers, each offering something very different, from clothing, to craft beers to old-fashioned sweets. Its owners, Allenby Commercial, refurbished the arcade and wanted to showcase its diversity to attract more & new customers.

APPROACH

The film needed to be bright & energetic, to reflect the new lease of life Allenby Commercial had given to the arcade. We captured sequences that present the experience a shopper might have if they visit the arcade, from trying on a Rolex watch to having a coffee at Two Gingers. The film flows from one retailer to the next, in a similar fashion to how a customer may bounce from one shop to the next, influenced by the passage-like design of the arcade.

RESULT

The variety of products and services within the film means it appeals to a wide audience, showing that there’s something for everyone in Paragon Arcade. Not only did we produce a main film that showcases all the retailers present in the arcade, but we also created social cuts that are shorter & snappier, perfect for showing off one shop in particular.


Paragon Arcade Video Production

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