HULL UK CITY OF CULTURE 2017
Capturing the voices and opinions of key individuals across the city, the aim was to reflect on the impact on Hull as the UK City of Culture 2017. The feedback needed to be honest and genuine, but at the same time posing enough of a cliffhanging response to the year, begging for further questions and excitement towards the future of the city.
We aimed to capture a vast and diverse range of opinions through fly-on-the-wall style conversational interviews. These would drive the video, creating a change in emotions and reflections throughout, and ultimately ending on a positive and impactful conclusion. The benefit of a candid approach to the interviews would be unscripted responses that could go either way in terms of the opinions given, but in the end, the results would be sincere and direct.
We captured opinions from 27 key individuals from around the city, producing 6 videos highlighting different impact areas and concluding the year as the UK City of Culture. The production allowed us to meet with many inspiring individuals and organisations, and also pushing our technical and creative boundaries in order to create something entirely different and captivating. Alongside this, after capturing so much content throughout the year ourselves, we were able to experience the emotional impact and responses first-hand, in pride and passion for the city of Hull.