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CULTURAL TRANSFORMATIONS

HULL UK CITY OF CULTURE 2017


Purpose

Capturing the voices and opinions of key individuals across the city, the aim was to reflect on the impact on Hull as the UK City of Culture 2017. The feedback needed to be honest and genuine, but at the same time posing enough of a cliffhanging response to the year, begging for further questions and excitement towards the future of the city.

APPROACH

We aimed to capture a vast and diverse range of opinions through fly-on-the-wall style conversational interviews. These would drive the video, creating a change in emotions and reflections throughout, and ultimately ending on a positive and impactful conclusion. The benefit of a candid approach to the interviews would be unscripted responses that could go either way in terms of the opinions given, but in the end, the results would be sincere and direct.

RESULT

We captured opinions from 27 key individuals from around the city, producing 6 videos highlighting different impact areas and concluding the year as the UK City of Culture. The production allowed us to meet with many inspiring individuals and organisations, and also pushing our technical and creative boundaries in order to create something entirely different and captivating. Alongside this, after capturing so much content throughout the year ourselves, we were able to experience the emotional impact and responses first-hand, in pride and passion for the city of Hull.

Interview screenshots from Hull2017 production

FEATURING

27 INSPIRING INDIVIDUALS
Jenny Howard-Coombes – Executive Director, Freedom Festival Arts Trust
Sharon Darley – Quality of Life Manager, Goodwin Development Trust
William Vinegrad – Artist, Ground Gallery
Harriet Johnson – Volunteer Programme Manager, Culture Company
Paul Smith – Artistic Director, Middle Child Theatre
Kenn Taylor – Creative Director, Artlink Hull
James Graham – Playwright
Matt Smith – Assistant General Manager, The Brain Jar
Dave Mays – Manager Director, Humyne Ltd
Kofi Smiles – BBC Face of Hull
Elly Taylor – Head of Conference & Event Sales, Hull Venue
Rich Sharp-Wilson – One Hull of a City
Andrew Shimmin – Headteacher, McMillan Nursery School
Lee Corner – Cultural Consultant
Katy Fuller – Creative Director & Joint CEO, Culture Company
Jane Lady Gibson – Vice Chair, Spirit of 2012
Louise Yates – Creative Director, Creative People & Places
Emma Latimer – Chief Officer, NHS Hull CCG
Pat Coyle – Director of Marketing & Client Relations, Rollits
Kirsten Simister – Curator, Ferens Art Gallery
Julie Buffey – Shop Owner, Roisin Dubh
Stewart Baxter – Arts Development Lead, The Warren
Clare Holdstock – Artist & Gallery Assistant, Humber Street Gallery
Georgia Allenby – Manager, Hideout Apartment Hotel
David Burns – Presenter, BBC Radio Humberside
Karen Brookfield – Deputy Director of Strategy, Heritage Lottery Fund
Glenn Burgess – Deputy Vice Chancellor, University of Hull 
Northern Visuals captured and created compelling, engaging and inspirational content as Hull embraced its year as UK City of Culture 2017. Northern Visuals provide more than just a point and shoot service. They are artists in their own right and the magic really happens when they’re given the opportunity to collaborate with experienced digital producers, world-class art and artists.
DAVID WATSON
Head of Digital, Hull2017
Cultural Transformations

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