Investing in branded video content should be a priority for businesses, when it comes to their marketing strategy. If you’re not taking advantage of video when it comes to your social media feed, you’re likely to be missing out on the chance to connect with your audience in newer, better, and more efficient ways. Well-designed curated video content helps your posts to stand out in the sea of still images.
So, why is video needed for social media success? Here are 4 reasons why:
Increase the information you deliver
One of the primary, vast advantages of investing in video production for your social media platforms is the capability to say more in less time and space. While an image and caption can only say so much without being crowded or underwhelming, video is the perfect medium to get across longer messages or more complex information. Whether it’s advertising a sale, promoting a new product, or furthering an existing campaign, video marketing can make a world of difference when it comes to getting that vital information across to your target audience.
According to Forbes, audiences are 95% more likely to remember a call to action after watching a video, compared to 10% when reading it in text format. The purpose of the majority of digital marketing campaigns is to get a message, concept, or idea across to a captive audience. Video provides the ideal medium to achieve this, striking a balance between visuals and messaging in a way that a still image alone simply can’t do.
Stand out in a crowded social media feed
In any industry, you’re likely competing with a multitude of other brands to connect with your customers and stay on top. Video is an excellent way for brands to stand out on the average social media feed, especially on platforms like Instagram, where it’s effortless to scroll past still images without really taking them in.
In contrast, video causes us to pause our scrolling; it draws attention simply by the act of moving or making sound, and those elements are crucial to standing out on a crowded feed. It’s an excellent way to grab the attention of those you’re trying to advertise to, and provides a way to differentiate your brand from your competition. Standing out is key to success, and with video content to catch the eye, it’s easier than you might think to achieve record click-through rates and increase leads.
Build a strong brand identity
Alongside product and service marketing, one of the essential parts of a modern advertising strategy is increasing awareness for your brand. That means cohesive imagery, strong brand identity, and a visual style that’s instantly recognisable as belonging to you. Whether it’s a colour palette, logo, or even style of imagery, brand awareness is something that’s the perfect match for video content, allowing you to get your message across and stick in the minds of potential customers that bit more.
Video content is ideal when it comes to establishing brand awareness, or even reinventing an existing brand with a new strategy and style. Not only does video allow for greater freedom in terms of messaging, but it tells a story in a way still imagery cannot. It’s that higher level of engagement with your audience that cements their knowledge and awareness of your brand and business. Video is invaluable to this process, and with your audience choosing content that’s qualitative or quantitative, it’s more valued than ever before.
Create advertising that forms a story
It’s easy in marketing plans for advertising to become disjointed and non-cohesive, especially when it comes to campaigns running across multiple platforms or formats. But the use of video content within that upcoming advertising campaign is the ideal way to bind those loose parts of your strategy together to form a far more cohesive narrative overall. To achieve better statistics when it comes to the differences between engagement and actual sales, investing in video production is a must.
The use of video isn’t only advantageous as the first step in brand awareness or sales process. It can be just as valuable as the next stage after those introductions, providing more intricate knowledge and insight to those interested in learning more about your brand. With video marketing, the key concepts and values of your company – and the benefits of your products or services – can be communicated clearly and effectively, while remaining on-brand.
The next step
So, what now? If after discovering why video is vital for brand survival on social media you’ve decided you want to invest and get the ball rolling – get in touch. From there, we’ll discuss how we can take your social media to the next level!