Roll with it
You’re after a spick and span video for your company page, but only have an iPhone camera and some blurred knowledge from GCSE Media? Don’t worry. We’ll point you in the right direction..
You’ll want a makeshift camera stand – a few books stacked up will do. This’ll make sure your video isn’t shaky. You should also choose a space with good lighting and a nice background. Make sure your audio is crisp & clear, speak with confidence and relax! Who’s going to focus on the message if it’s clear as day that you’re bricking it?
The beauty of shooting content from home is the freedom to re-take over and over until you get it spot on. But remember, it doesn’t have to be perfect. Infact, it may appear more genuine if it’s not. Cue take one.
Instagram Stories
It’s 2020. If you’re not using Instagram Stories for business, you’re missing out on huge opportunities. They’re a way of quickly growing engagement, building brand awareness, and driving sales.
Think outside the box and get creative. There’s no right or wrong way, as long as you keep it casual over corporate — and always on-brand. You could give your audience an insight into your day-to-day, such as a BTS tour of your office (aka your living room during lockdown). Or maybe a glimpse of a brand new product.
When it comes to the basics, you’ll want to utilise Instagram’s own tools. They offer interactive add-ons such as polls, questions, countdowns, and more.
Tip: Use apps such as Unfold or Canva, to make your stories look premium.
Going Live
Often overlooked by businesses, going live gives your audience a whole new angle to your brand.
Live is what it says on the tin. It’s a feature on social platforms, that offers personal and business accounts to “go live” with video. Some brands choose to livestream events, whereas others go down the more personal route of hosting a Q&A.
Brand transparency is what draws people in. It’s one of the reasons engagement tends to be higher with this approach. You can even partner up and go live with another account on the platform. This maximises your engagement, as Instagram will actually notify all of your followers once you’re in action. Sound good?
Tip: Go live at a time when your engagement is highest – you can find this on ‘Creator Studio’, a tool by Facebook that reports your audience insights. Psst, it’s free.
TikTok
TikTok — the current fastest growing social media platform taking the world by storm. You’ve probably heard of it, even if you haven’t caved in to downloading it. Almost every Gen Z is on it, and if not, they’re missing out.
Remember Vine? Well similarly, users can create and share short videos, with a few extra perks such as music and filters. Sometimes they’re funny, sometimes they’re cringey — but always addictive.
Our tip with TikTok is to hop on hot trends. You’ve probably seen millions of TikTok dances by now. Okay, maybe an exaggeration (for most of us), but point is, they’re everywhere. The same goes for the various challenges. There’s even one where people lob a piece of ham on someone’s face. Weird, yet hilarious.
The point we’re trying to make is to not take yourself too seriously. It’s not the place to plaster corporate videos. Instead, show the world the people behind your brand. We’re all human and customers connect with personality.
