Worldwide, brands are stepping up their marketing & comms, and offering support to those who need it most. From tear-jerking ads to comical campaigns, we’ve picked our 5 top-rated. Without further ado, let’s take a look.
Never Lost – Facebook
Facebook’s powerful short film, ‘Never Lost’, reflects on all the ways we’re staying connected during the COVID-19 pandemic. Voiced by British poet, Kate Tempest, her spoken word ‘People’s Faces’ can be heard over emotive footage of individuals & communities across the globe. It concludes with the message, “We’re never lost if we can find each other”, followed by a call to those who need or can offer help, to use the new community tool.
Stay Home, Stay Safe, Stay Connected – Virgin Media
Celebrating British spirit during isolation, Virgin Media’s campaign highlights the wonderful and heartwarming ways we’re all communicating. It features clips from people of all ages & culture, and even includes a snippet of the touching #ClapForOurCarers tribute.
Your House has Something to Tell You – IKEA
Homeware giant, IKEA, encourage people to stay home in their latest video campaign, ‘Your House has Something to Tell You’. Transcribed from the house’s perspective, the film narrates a story of the memories experienced in your home. Maybe lockdown isn’t so bad after all.
Ultimate Home Workout Motivation – Gymshark
Taking a different angle – and one that’s very on-brand – is Gymshark. Their ‘Ultimate Home Workout Motivation’ video is humorous, yet inspiring. It features fitness fanatics in their home environment, working out using furniture and household objects. Adding to the fun, they even switched their name across socials to ‘Homeshark’. We love it.
#HomeTeam – Adidas
Stepping up their game on social is Adidas. Encouraging people to take care of themselves, both mentally & physically, they’ve created a series of virtual events under the hashtag #HomeTeam. Find out how to get involved on their Instagram – you may even recognise a few famous faces.
We’re impressed by some of the marketing efforts we’ve seen – and even inspired to do more ourselves. We might be in lockdown, but our marketing definitely shouldn’t be. If you’d like any tips or advice, drop us a message.