Looking to switch up your content strategy? We’ve rounded up 10 of the 2021 video production statistics that prove video is essential for brand survival in this day and age. Keep scrolling for data on all things video marketing — whether it be for your website, e-commerce, or social media.
FIRST THINGS FIRST: INTERNET TRAFFIC
Video really is taking over. In Cisco’s Annual Internet Report, they reported that online videos will make up more than 82% of all consumer internet traffic by 2022, which is 15 times higher than it was four years ago.
BUT HOW LONG DO WE SPEND WATCHING VIDEO?
HubSpot’s Ultimate Guide to Video Marketing states 78% of people watch videos online every week, and 55% view videos online every day. Surprised? We’re not. We’re living in a digital world and social media is flooded with short pieces of visual content — think Facebook Watch, Instagram Stories, TikTok, plus more. It’s everywhere.
VIDEO IN MARKETING
HubSpot found video as the number one form of media used in a content strategy — overtaking blogs, infographics, and ebooks. Marketers can’t seem to get enough of it, and neither can viewers.
AND HOW ABOUT RETURN ON INVESTMENT?
Wyzowl’s annual survey report, The State of Video Marketing 2021, proves ROI is no worry for investing in video production. 87% of marketers said video marketing results in a positive return, and 78% said video has directly helped increase sales.
Video production pays off for e-commerce too. How many times do you watch a catwalk video before buying a new garm? Wyzowl shared that 84% of people buy a product or service after watching a brand’s video.
VIDEO IN COMPARISON TO OTHER MEDIA
Google says 6 out of 10 people would rather watch online videos than television. We’re not surprised reading this statistic in 2021. You can access almost all video content online at the tap of a finger.
Video isn’t going away anytime soon. Its possibilities are growing day by day, and you should be utilising it as part of your brand’s content strategy and reaping in all its benefits.
Need a hand with video production? Let’s talk. Drop us a message and we’ll get back to you.